As part of the ROME Museum Exhibition, the international event dedicated to the Cultural Heritage industry, a specific meeting took place called “Lazio Towards Expo 2020 Dubai – Opportunities and criticalities of internationalization in the United Arab Emirates”.
Being present as an exhibitor at the fair, OSC Innovation interviewed Mr. Andrea Bellezza who, as founder and VP of Strategy, spoke about the process of exploration and starting on the Middle Eastern market in partnership with AVS Group, with a specific focus on the role of technology in the receptive UAE context.
The speech took place on November 25th 2020 as part of a panel with various valuable contributions. The other speakers were Laura Tassinari, Director of Internationalization, Cluster and Studies Lazio Innova, who opened and coordinated the initiative, Quirino Briganti, Coordinator of extraordinary promotion activities of Made in Italy carried out by the Lazio Region – EXPO 2020 DUBAI and Mauro Mazzocchi, Secretary General of the Italian Chamber of Commerce in the United Arab Emirates.
We are certain that this drive to make SMEs in Lazio and more generally in Italy more international is essential in order to attract new and interesting business opportunities on international markets.