Augmented reality allows to add 3D and real time multimedial content with physical reality tracking persons and objects. OSC Innovation creates projects in augmented reality for mobile apps and web, social platforms, live events, installations and multimedial totems. Advanced software solutions, applied on different devices provided with optical tracking or infrared, face recognition, persons, environments and objects. This allows the user to interact with the 3D virtual content. A camera, webcam, smartphone/tablet camera, or an immersive visor record the surroundings. A workstation, a personal computer or mobile device, is used to run the Augmented Reality software, re-elaborate the video flux in real time by adding multimedia content. Through a screen, a mobile device, or specific immersive visors, interactive content is displayed. This creates experiences with a strong emotional impact, experimenting new forms of communication and art.